Munir is the private handicrafts business of Munira Akilova of Khujand, Tajikistan. Munira also acts as handicrafts consultant and designer for . Munira began her career in economics and spent 14 years as a university teacher, before she decided to leave the university and turn her embroidery hobby into a full-time business. Whenever she creates a new design, she "always tries to put a part of Zerafshan into it. It means all of products should have Zerafshani ornaments/patterns." She also thinks deeply about how the product will be used, by whom and when, and then focuses on color. As she explained, "Each piece has its own meaning."